Early April, about two weeks after the start of the quarantine measures taken all over the world, MIJARC Europe made the most of the fact that everybody was confined at home to launch its new social network campaign: Grow It Yourself.
The goal of this campaign: to offer a fun challenge, through the publication of photos on social networks, to encourage people to grow their own fruit and vegetables or herbs.
The aim, of course, is not to downplay the fantastic work done by farmers, nor is it to lead people to believe that everyone can become self-sufficient with a snap of the fingers. On the contrary, it is precisely because the theme of the year for MIJARC Europe is agriculture, that the Agri-Commission wanted to highlight one of the key elements of this subject, that is the food system, from the production of food to its arrival on our plates.
This is the reason why each post is associated with a caption or a link to an article that we publish on our website, in which we discuss topics related to these issues. These can be light-hearted topics such as tips on growing beans or a list of the easiest vegetables to grow, or even poems!
But we also try to think about more serious issues: what does the covid-19 crisis and its impact on the production, transport and sale of food say about our food system and our consumption habits? Why is it that by consuming locally, we are taking care of our health in addition to the environment? Why do we need to support young people who want to enter agriculture?
You can find our posts on our Facebook page or on our Instagram account. And above all, you can join us in this challenge! Grow yourself a tomato stand on your balcony and publish the picture by tagging MIJARC Europe. You can even send us texts about topics you would like us to talk about!
The Grow It Yourself Challenge is an experience we want to live with you!